Description
WHO WE ARE
Relation Insurance is a leading, innovative company with a strong commitment to excellence and a passion for delivering cutting-edge solutions to our clients. As a key player in the insurance market, we pride ourselves on our dynamic culture, collaborative environment, and continuous drive for success. With a rich history and a bright future ahead, we are looking for exceptional individuals to join our team and contribute to our ongoing growth and success.
WHAT WE’RE LOOKING FOR
The Manager, Marketing and Communications will integrate business units into functional marketing activities to achieve agency specific goals. The individual in this role serves as a key link between M&A, Corporate Marketing and the Region/Local operations and sales teams, as well as cross functional teams, supporting marketing strategies and planning. The Manager, Marketing and Communications is responsible for understanding operational objectives, budgeting, and planning of marketing/advertising/promotional programs to support acquired companies while adhering to corporate goals and guidelines. The Manager, Marketing and Communications will build and secure brand equity, drive regional and local business results and work to transition acquired companies to the Relation brand.
A GLIMPSE INTO YOUR DAY
- Establishes strong regional relationships to become a true partner, connecting field and corporate with cohesive marketing efforts.
- Works with the Regional Sales Leaders and Coordinators to develop and plan marketing programs to generate organic revenue and attract potential acquisitions.
- Executes thorough acquisition brand transitions.
- Develops content for marketing materials which adhere to established brand standards.
- Monitors marketing collateral to ensure adherence to corporate identity and branding standards across all channels.
- Develops social media and other digital strategies for Corporate, Regions and Producers
- Leads project management for large Corporate and Regional events.
- Shares marketing best practices from all Regions and acquisitions with Corporate Marketing services team.
- Maintains knowledge of a wide range of marketing techniques and concepts, most importantly brand development, SEO/SEM, event planning, campaigns, CRM database management, marketing automations and partnerships marketing.
- Special projects and other duties as assigned.
Requirements
WHAT SUCCESS LOOKS LIKE IN THIS ROLE
- Bachelor's degree; concentration in marketing or communications.
- Minimum of 7+ years of experience in Marketing.
- Demonstrated leadership skills: Ability to set ambitious, yet achievable goals, effectively prioritize them, clearly communicate them, and instill the team with a deep sense of accountability for their attainment.
- Excellent interpersonal, written, and verbal communication and presentation skills.
- Ability to influence and drive integration of marketing strategy into operational program and planning.
- Ability to manage multiple projects/tasks of varying complexities effectively, meet deadlines and work well under pressure.
- Knowledge of a wide range of marketing techniques and concepts.
- Strong technical marketing aptitude.
- Understanding of budget management and driving business goals.
- Proficient in Microsoft Office, WordPress, Salesforce/Pardot, Social, Project Management tools and Google Suite software tools.
- Strong writing and proofreading skills.
- Insurance industry experience highly preferred.
- Experience and/or knowledge of decentralized, service-based industries is strongly desired, including National and Regional Marketing experience.
WHY CHOOSE RELATION?
- Competitive pay.
- A safe and healthy work environment provided by our robust benefit program including family health and wellness programs, 401K, employee assistance programs, paid time off, paid holidays and more.
- Career advancement and development opportunities.
Note: The above is not all encompassing of the full position description.
Relation Insurance Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Relation, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is presented within this posting.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.